GRAYLING PRIMARY SCHOOL
Values in action
Grayling Primary School is a newly established school in Victoria. The school’s identity focuses on the school as a united community where students have a passion for learning and can achieve their best.
The school’s vision ‘Proud and Connected’ relates to the academic and social success of the students and is brought to life by the school values: Performance, Respect, Open-minded, United and Daring.
After previously undergoing the development of a logo and brand strategy with Tyson Creates, the school was eager to communicate this vision and their school values to the students, teachers and visitors in a fun and engaging way.
Approach
Each value is represented by an act/action that a student takes or exhibits during their education journey. This was visualised by a series of illustrations paired with a circle shape to represent the student displaying each value. The art direction of the brand was created to act as an extension of the logo’s flag device, brought to life with value illustrations, the colour palette and bold typography.
A series of posters and social assets were designed to communicate the values and the brand’s visual language.
Services
Visual development
Illustration
Art direction
Collateral design
Project credits
Agency: Tyson Creates
We acknowledge the Traditional Owners of Country throughout Australia. We live and work on Wurundjeri country and pay our respects to Elders past, present and emerging.